UX Researcher
I'm focused on how people navigate complex workflows, onboarding, and decision-making experiences. I turn messy problems into clear insights.
❋ Master's in HCI + Design (MHCI+D ‘25) from the University of Washington.
Past Projects
Why Optimizely's Users Quit Before They Start
A foundational research study uncovering why small-medium business marketers struggle to onboard onto one of the most powerful A/B testing platforms on the market.
Designing for Intent, Not Impulse
An investigation into the emotional drivers behind online impulse buying and the evaluation of a prototype feature designed to give Amazon shoppers a more intentional browsing experience.